Paul Smith is a well recognised and equally respected name, with eight shops in London alone and many stores all over the world, it is easy to understand how and why Paul Smith has become a huge British success story. In 1970 Paul Smith opened his first shop in his home town of Nottingham, with a total capital of £600 to his name. The shop was only open two days a week, and he stocked a collection of clothes that typically went against trends of the time. Paul Smith has developed a unique style true to himself, a mixture of Savile Row tailoring and eccentric British humour.

This look has attracted a whole host of high profile clients. All this represents a philosophy of life for the outstanding designer, who has built an impressive company. Sir Paul Smith has now turned his hand to fragrance, with equal success.

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